Kristina Hosticka, owner of Simple Solutions, was Monday morning's speaker at the West CEO new homebase, Elevate Youth Center. Her topic covered the creation of logos, a timely topic as the class moves towards their individual businesses. Important concepts to create a lasting logo fall under the S.M.A.R.T. umbrella: Simple, Memorable, Ageless, Reliable, and Thoughtful. Kristina walked through the importance of shape, color theory, font, etc. Students had a good time guessing the companies during a logo quiz, proving how recognizable and important they are.